For the Accel Summit 2025, the objective was to create a retail bag that felt considered from the moment it was picked up.

The starting point was material. Colorplan Racing Green 270gsm selected for its depth of colour and natural, uncoated texture.

Rather than introducing printed graphics, the branding is delivered through clear gloss foil. Applied directly to the unprinted sheet, the foil catches the light subtly creating contrast through reflection rather than colour.

Once foiled, the sheets were die-cut and constructed into the final bag form, with a matching grosgrain ribbon handle introduced for durability and tactility.
A reinforced Colorplan base insert completes the structure, ensuring the bag holds its shape when in use.